Kleenex Arabesque

Info
  • Client: CBA Memac Ogilvy
  • Size: Various
  • Year: 2014
Description

A new design for Kleenex package in the middle east designed for CBA Dubai.

The package features several artworks mainly composed of letters in calligraphic style. after the celebratory launch, the public feedback was very positive and encouraging and the design later that year won the Dubai Lynx award in its category.

“The Kleenex portfolio was in need of a complete overhaul – poor shelf presence, combined with an outdated design language had seen stagnation in sales. The rationalized range gave Kleenex more than $500k in operational savings & increased sales by 12% in the first year.” -Kim Mantell

Disciplines

Calligraphy, Graphic Design

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